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Kundenwertorientiertes Revenue Management Im Dienstleistungsbereich (German, Paperback, 2009 ed.) Loot Price: R1,933
Discovery Miles 19 330
Repayment Terms: R181 pm x 12*
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Kundenwertorientiertes Revenue Management Im Dienstleistungsbereich (German, Paperback, 2009 ed.): Prof Dr Andreas Hilbert

Kundenwertorientiertes Revenue Management Im Dienstleistungsbereich (German, Paperback, 2009 ed.)

Prof Dr Andreas Hilbert; Tobias Von Martens

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Loot Price R1,933 Discovery Miles 19 330 | Repayment Terms: R181 pm x 12*

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Tobias von Martens entwickelt ein Managementmodell fur die Kapazitatssteuerung unter Berucksichtigung des Kundenwertes. Dazu systematisiert er Umfeldfaktoren und Entscheidungsoptionen im Rahmen des Revenue Managements und konzipiert Vorgehensmodelle fur die erforderlichen Managementaufgaben. Er gibt Entscheidungsempfehlungen und leitet aus Simulationsstudien Implikationen fur die praktische Anwendung des Modells ab."

General

Imprint: GWV Fachverlage GmbH
Country of origin: Germany
Release date: March 2009
First published: March 2009
Foreword by: Prof Dr Andreas Hilbert
Authors: Tobias Von Martens
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback - Trade
Pages: 282
Edition: 2009 ed.
ISBN-13: 978-3-8349-1598-6
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1598-X
Barcode: 9783834915986

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