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Olfaktorische Reize in Der Markenkommunikation - Theoretische Grundlagen Und Empirische Erkenntnis Zum Einsatz Von Duften (German, Paperback, 2006 ed.) Loot Price: R2,146
Discovery Miles 21 460
Repayment Terms: R201 pm x 12*
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Olfaktorische Reize in Der Markenkommunikation - Theoretische Grundlagen Und Empirische Erkenntnis Zum Einsatz Von Duften...

Olfaktorische Reize in Der Markenkommunikation - Theoretische Grundlagen Und Empirische Erkenntnis Zum Einsatz Von Duften (German, Paperback, 2006 ed.)

Prof Dr Franz-Rudolf Esch; Jan Eric Rempel

Series: Marken- Und Produktmanagement

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Loot Price R2,146 Discovery Miles 21 460 | Repayment Terms: R201 pm x 12*

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Jan Eric Rempel zeigt, dass olfaktorische Reize verschiedenste Zielgrossen der Markenfuhrung sowohl positiv als auch negativ beeinflussen konnen: Nur ein genau auf die Markenpositionierung abgestimmter Duft bewirkt eine effektivere Kommunikation als eine duftfreie. Dufte wirken sich auch auf die Effizienz des Lernens aus. So wird die Markenpositionierung bei einer gut abgestimmten Kommunikation sehr viel schneller verstanden."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Marken- Und Produktmanagement
Release date: October 2006
First published: October 2006
Foreword by: Prof Dr Franz-Rudolf Esch
Authors: Jan Eric Rempel
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 262
Edition: 2006 ed.
ISBN-13: 978-3-8350-0581-5
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8350-0581-2
Barcode: 9783835005815

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