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Books > Business & Economics > Business & management > Sales & marketing

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Multisensuale Markenfuhrung - Eine Verhaltenswissenschaftliche Analyse Unter Besonderer Berucksichtigung Von Brand Lands in Der Automobilwirtschaft (German, Paperback, 2008 ed.) Loot Price: R2,176
Discovery Miles 21 760
Repayment Terms: R204 pm x 12*
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Multisensuale Markenfuhrung - Eine Verhaltenswissenschaftliche Analyse Unter Besonderer Berucksichtigung Von Brand Lands in Der...

Multisensuale Markenfuhrung - Eine Verhaltenswissenschaftliche Analyse Unter Besonderer Berucksichtigung Von Brand Lands in Der Automobilwirtschaft (German, Paperback, 2008 ed.)

Prof Dr Manfred Kirchgeorg; Christiane Springer

Series: Innovatives Markenmanagement

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Loot Price R2,176 Discovery Miles 21 760 | Repayment Terms: R204 pm x 12*

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Christiane Springer entwickelt ein verhaltenstheoretisches Modell zur sensualen Wahrnehmungs- und Wirkungsweise von Elementen eines Brand Lands der Automobilwirtschaft und leistet damit einen wesentlichen Beitrag zur Erfassung und Erklarung der multisensualen Markenfuhrung."

General

Imprint: Gabler Verlag
Country of origin: United Kingdom
Series: Innovatives Markenmanagement
Release date: June 2008
First published: June 2008
Foreword by: Prof Dr Manfred Kirchgeorg
Authors: Christiane Springer
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback - Trade
Pages: 289
Edition: 2008 ed.
ISBN-13: 978-3-8349-0900-8
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-0900-9
Barcode: 9783834909008

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