Internet+ and Electronic Business in China - Innovation and Applications (Hardcover)

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Release date:	December 2017
First published:	2018
Authors:	Qiongwei Ye • Baojun Ma
Dimensions:	229 x 152 x 38mm (L x W x T)
Format:	Hardcover
Pages:	584
ISBN-13:	978-1-78743-116-4
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > E-commerce Promotions
LSN:	1-78743-116-9
Barcode:	9781787431164

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