"How to Win an Election" is an ancient Roman guide for
campaigning that is as up-to-date as tomorrow's headlines. In 64 BC
when idealist Marcus Cicero, Rome's greatest orator, ran for consul
(the highest office in the Republic), his practical brother Quintus
decided he needed some no-nonsense advice on running a successful
campaign. What follows in his short letter are timeless bits of
political wisdom, from the importance of promising everything to
everybody and reminding voters about the sexual scandals of your
opponents to being a chameleon, putting on a good show for the
masses, and constantly surrounding yourself with rabid supporters.
Presented here in a lively and colorful new translation, with the
Latin text on facing pages, this unashamedly pragmatic primer on
the humble art of personal politicking is dead-on (Cicero won)--and
as relevant today as when it was written.
A little-known classic in the spirit of Machiavelli's "Prince,
How to Win an Election" is required reading for politicians and
everyone who enjoys watching them try to manipulate their way into
office.
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