This new monograph presents Dr. Luce's current understanding of the
behavioral properties people exhibit (or should exhibit) when they
make selections among alternatives and how these properties lead to
numerical representations of those preferences. It summarizes, and
places in historical perspective, the research Dr. Luce has done on
utility theory for over 10 years. Included are axiomatic
theoretical formulations, experiments designed to test individual
assumptions, and analyses of the fit to bodies of data of numerical
representations derived from the theory.
General
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