Western democracy is currently under attack by a resurgent Russia,
weaponizing new technologies and social media. How to respond?
During the Cold War, the West fought off similar Soviet propaganda
assaults with shortwave radio broadcasts. Founded in 1949, the
US-funded Radio Free Europe/Radio Liberty broadcast uncensored
information to the Soviet republics in their own languages. About
one-third of Soviet urban adults listened to Western radio. The
broadcasts played a key role in ending the Cold War and eroding the
communist empire. R. Eugene Parta was for many years the director
of Soviet Area Audience Research at RFE/RL, charged among others
with gathering listener feedback. In this book he relates a
remarkable Cold War operation to assess the impact of Western radio
broadcasts on Soviet listeners by using a novel survey research
approach. Given the impossibility of interviewing Soviet citizens
in their own country, it pioneered audacious interview methods in
order to fly under the radar and talk to Soviets traveling abroad,
ultimately creating a database of 51,000 interviews which offered
unparalleled insights into the media habits and mindset of the
Soviet public. By recounting how the "impossible" mission was
carried out, Under the Radar also shows how the lessons of the past
can help counter the threat from a once and current adversary.
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