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Books > Social sciences > Psychology > Experimental psychology
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Distinctiveness and Memory (Hardcover, New)
Loot Price: R2,313
Discovery Miles 23 130
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Distinctiveness and Memory (Hardcover, New)
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The basic laboratory technique for studying distinctiveness effect
in memory is the isolation paradigm, a simple test in which a list
of items is presented for memorisation. All items except one are
similar in some way. The different item always occurs late in the
list, to allow the similarity of the precedingitems to establish a
context. Subsequent memory for the different item is always better
than for the similar items. In 1948, Jenkins and Postman offered
the intuitive-differential attention explanation to account for
this difference in memory, that an item is remembered because it
catches the subject's attention by violating the established
context, so leads the subject to devote additional processing to
it. It is this additional processing that accounts for enhanced
memory. Since 1948, succeeding theories have accepted and
perpetuated their explanation. In fact, the isolation effect and
the intuitive explanation have applied to most other memory
phenomena that fall under the rubric of bizarreness, salience and
novelty. The contributors to the proposed volume argue that the
intuitive-differential-attention explanation and theories following
from it are incorrect. The purpose of the volume is to test these
currently accepted theories by contrasting them with the results of
current research on the processes supporting them. The result is a
much needed restructuring of the theories.
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