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The Blog Ahead - How Citizen-Generated Media Is Radically Tilting the Communications Balance (Hardcover)
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Discovery Miles 6 650
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The Blog Ahead - How Citizen-Generated Media Is Radically Tilting the Communications Balance (Hardcover)
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THE BLOG AHEAD One of the Internet pioneers takes a look at the
impact-and future-of the Blog Revolution. Ideas are flashing around
the world at light speed, and R. SCOTT HALL, an Internet pioneer
from the early days at CompuServe and online entrepreneur, explores
and brilliantly illuminates the way blogs are transforming the way
human beings connect minds. Bloggers, Hall maintains, are at the
forefront of the greatest change in the life of the mind since the
Gutenberg press. Individuals with no establishment connections or
entre can connect with millions worldwide, relying solely on the
power of their ideas and their prose to get-and influence-an
audience that print journalists and authors could only dream of.
Communities of interest, unlimited by time and space, are springing
into existence: now they are even exerting force on the traditional
levers of power. Hall gives a trenchant, often humorous, analysis
of this revolution in the human Zeitgeist, ranging from politics,
to media, to the arts. Here's some of the fascinating terrain he
covers in his analysis of how blogging is reshaping the world of
ideas, affecting global public opinion and mass media: 
This new form of horizontal communication is examined and compared
to its (feeble) predecessors  Blogging runs smack-dab
into the Rear Guard, and both sides end up blinking 
The remunerated wordsmiths test the new blogging waters for unmined
gold  Businesses from the Drucker Era bow down to the
great god Gates  The next generation of leaders master
the tools they will use  The dank world of geekery
meets the high-wattage expectations of aesthetics  The
blogosphere auto-assembles-andbecomes a powerful force for change
Finally, Hall assembles a list of "Axioms of Blogosophy":
principles for the first true citizens of the world. This survey of
the world of blogs is only a sampling of the wonderful, surprising,
and occasionally repulsive experiences that await the undaunted
armchair explorer of the blogosphere. -R. Scott Hall
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