The spectacular development of early consumer society in Britain,
France and the United States had a profound impact on constructions
of femininity and masculinity, and commercial and cultural values
in the late nineteenth and early twentieth centuries. Focusing on
novels by Theodore Dreiser, George Gissing and Emile Zola, Just
Looking, first published in 1985, addresses itself to a central
paradox of the period: the perceived antithesis of the terms
"commerce" and "culture" which emerged at a time which saw the
actual drawing together of commercial and cultural practices.
Drawing on structural, psychoanalytic and Marxist-feminist theory,
Rachel Bowlby retrieves a relatively neglected literary area for
contemporary political and theoretical concerns, re-establishing
the naturalist novel as a rich source for feminists, literary
theorists and cultural historians.
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