The spectacular development of early consumer society in
Britain, France and the United States had a profound impact on
constructions of femininity and masculinity, and commercial and
cultural values in the late nineteenth and early twentieth
centuries. Focusing on novels by Theodore Dreiser, George Gissing
and Emile Zola, Just Looking, first published in 1985, addresses
itself to a central paradox of the period: the perceived antithesis
of the terms "commerce" and "culture" which emerged at a time which
saw the actual drawing together of commercial and cultural
practices.
Drawing on structural, psychoanalytic and Marxist-feminist
theory, Rachel Bowlby retrieves a relatively neglected literary
area for contemporary political and theoretical concerns,
re-establishing the naturalist novel as a rich source for
feminists, literary theorists and cultural historians.
General
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