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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry
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Cinema India (Paperback)
Loot Price: R876
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Cinema India (Paperback)
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This is the first book to concentrate on the visual culture of
Indian cinema, specifically Bombay-based cinema since 1913. Cinema
is one of India's most vibrant cultural products, as well as a
major industry, producing the largest number of films in the world.
Drawing on a wide range of sources, Dwyer and Patel examine Bombay
cinema's unique styles, genres and themes, tracing its roots in
early photography, theatre and chromolithography and its
development as a visual regime that dominates Indian popular
culture. The authors consider mise-en-scene, looking at sets,
locations and costumes crucial to understanding Indian fashion,
lifestyle and consumption. They examine the use of hairstyles and
make-up in the context of representations of the body in order to
explore changing ideas of beauty and sexuality. Other crucial
elements that are discussed include ethnicity and Westernization,
thus highlighting issues of class, caste, regional variation and
religion. Finally the authors look at publicity materials and
examine the development of the imagery employed in
film-advertising.
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