The telecommunications sector has become a vital area for the
economic development of industrialized countries. This is due to
rapid progress in technology and huge competition arising among the
telecom service providers. To keep the dominating position intact
in the market and compete with other telecommunication service
providers and enhance positions in their market, it's important to
develop service quality and precedence of customer support service
as core service for creating long term relationship with customers.
Scholars have come up with the fact that it is five times more
costly to obtain new customers than to keep present ones. Managers
increased their concentration on long term customer relationship,
because this long term relationship is considered a tool for the
long run income of the company as well as for its profitability .
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