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Marktforschung - Ein einfuhrendes Lehr- und UEbungsbuch (German, Paperback, 2012 ed.) Loot Price: R1,079
Discovery Miles 10 790
Repayment Terms: R101 pm x 12*
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Marktforschung - Ein einfuhrendes Lehr- und UEbungsbuch (German, Paperback, 2012 ed.): Rainer Olbrich, Dirk Battenfeld,...

Marktforschung - Ein einfuhrendes Lehr- und UEbungsbuch (German, Paperback, 2012 ed.)

Rainer Olbrich, Dirk Battenfeld, Carl-Christian Buhr

Series: Springer-Lehrbuch

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Loot Price R1,079 Discovery Miles 10 790 | Repayment Terms: R101 pm x 12*

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In kompakter und verstandlicher Form fuhrt das Buch in die wichtigsten Bereiche der Marktforschung ein. Aufbauend auf wissenschaftstheoretischen Grundzugen und einer Einfuhrung in die Erforschung des Konsumentenverhaltens stellen die Autoren die Phasen und Methoden der Marktforschung dar, insbesondere multivariate Analysemethoden. Sie vermitteln dabei ein sehr klares Grundverstandnis fur die Planungsprozesse, ohne auf wissenschaftliche und mathematische Prazision zu verzichten. Mit ca. 70 Abbildungen, 30 Ubungsaufgaben sowie umfangreichem Glossar."

General

Imprint: Springer-Verlag
Country of origin: Germany
Series: Springer-Lehrbuch
Release date: 2012
First published: 2012
Authors: Rainer Olbrich • Dirk Battenfeld • Carl-Christian Buhr
Dimensions: 279 x 210 x 19mm (L x W x T)
Format: Paperback
Pages: 341
Edition: 2012 ed.
ISBN-13: 978-3-642-24344-8
Languages: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-642-24344-4
Barcode: 9783642243448

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