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Information Communication Technologies and Globalization of Retailing Applications (Hardcover) Loot Price: R4,205
Discovery Miles 42 050
Repayment Terms: R394 pm x 12*
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Information Communication Technologies and Globalization of Retailing Applications (Hardcover): Rajagopal

Information Communication Technologies and Globalization of Retailing Applications (Hardcover)

Rajagopal

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Loot Price R4,205 Discovery Miles 42 050 | Repayment Terms: R394 pm x 12*

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Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. ""Information Communication Technologies and Globalization of Retailing Applications"" critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.

General

Imprint: Information Science Reference
Country of origin: United States
Release date: March 2009
First published: May 2011
Editors: Rajagopal
Dimensions: 254 x 178 x 22mm (L x W x T)
Format: Hardcover
Pages: 301
ISBN-13: 978-1-60566-248-0
Categories: Books > Computing & IT > Computer communications & networking > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > General
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LSN: 1-60566-248-8
Barcode: 9781605662480

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