Globalization has pushed the use of technology in business with
advancing information and communication technology becoming a key
factor in the future development of the retailing industry.
Technology applications have significantly contributed to the
exponential growth and profits of retailing institutions worldwide.
""Information Communication Technologies and Globalization of
Retailing Applications"" critically examines the synergy of
technology use and conventional wisdom in retailing and explores
contemporary changes determining higher customer value. Discussions
in this book encompass strategy implications for managers to
optimize their advantage in retailing through the application of
ICT, bridging the customer-technology gap.
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