Marketing Decision Making and the Management of Pricing - Successful Business Tools (Hardcover, New)

Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Series:	Advances in Marketing, Customer Relationship Management, and E-Services
Release date:	March 2013
First published:	June 2013
Authors:	Rajagopal
Dimensions:	279 x 216 x 16mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	358
Edition:	New
ISBN-13:	978-1-4666-4094-8
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management
LSN:	1-4666-4094-4
Barcode:	9781466640948

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