Marketing Decision Making and the Management of Pricing: Successful
Business Tools provides the latest research studies, market
analysis, and best practices utilised in emerging markets to gain
competitive advantage and market leadership. This reference source
is useful for corporate managers, undergraduate and graduate
students, and research scholars intending to increase their
knowledge on pricing strategy and profit management. This book is
part of the Advances in Marketing, Customer Relationship
Management, and E-Services series collection.
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