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The Psychology of Design - Creating Consumer Appeal (Paperback) Loot Price: R1,832
Discovery Miles 18 320
The Psychology of Design - Creating Consumer Appeal (Paperback): Rajeev Batra, Colleen Seifert, Diann  Brei

The Psychology of Design - Creating Consumer Appeal (Paperback)

Rajeev Batra, Colleen Seifert, Diann Brei

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Loot Price R1,832 Discovery Miles 18 320 | Repayment Terms: R172 pm x 12*

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Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other's work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: August 2015
First published: 2016
Editors: Rajeev Batra • Colleen Seifert • Diann Brei
Dimensions: 229 x 152 x 21mm (L x W x T)
Format: Paperback
Pages: 354
ISBN-13: 978-0-7656-4760-3
Categories: Books > Arts & Architecture > Industrial / commercial art & design > Product design
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-7656-4760-5
Barcode: 9780765647603

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