The aim of this book is to analyze the nature of European and North
American firms' business experience in India with a particular
emphasis on understanding the causes of their successes and
failure. Part of this is due to the fact that although India
resembles the West in some ways, the institutional environment is
radically different from that of Euro-American societies.
Differences in culture, politics, the economy, and business
structure all make it difficult for a Western manager to act
accordingly. This book strives to offer Western managers the
knowledge they will need to succeed in business in India.
General
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