Great and successful advertising ideas do not come about just by
chance; they result from a professionally managed creative process.
That is the reason why top creative agencies and clients can
repeatedly come up with great ideas. This book shows what these
creative experts have in common. This is emphasized by numerous
original quotes from interviews held by the author with more than
70 such communication experts from 15 countries. To answer the
exciting question "how to be creative faster, more often and with
more precision?"
For all those involved in the creative process, this book
provides a practical workflow structure and powerful tips for
coming up with great communication ideas. Starting with the first
meeting with the client proceeding on through briefing, gathering
information, strategic writing of the benefits, finding the idea,
describing and rating it, and finally producing the idea and making
sure that it is well protected. This book shows the reader how to
optimize his/her own thought process and working method -
effectively, clearly and independently.
"How to Catch the Big Idea" provides practical, powerful and
inspiring impetus for the readerīs daily business. The book clearly
and concretely describes how to develop and manage great ideas. It
shows how to create a relevant strategy and ultimately put it to
effect, to establish and support an effective and more creative
working structure. Whoever wants to learn from the worldīs best
creatives will really enjoy this book.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
