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Digital Darwinism - Branding and Business Models in Jeopardy (Paperback, 2015 ed.) Loot Price: R518
Discovery Miles 5 180
You Save: R81 (14%)
Digital Darwinism - Branding and Business Models in Jeopardy (Paperback, 2015 ed.): Ralf T Kreutzer, Karl-Heinz Land

Digital Darwinism - Branding and Business Models in Jeopardy (Paperback, 2015 ed.)

Ralf T Kreutzer, Karl-Heinz Land

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List price R599 Loot Price R518 Discovery Miles 5 180 You Save R81 (14%)

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Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race. Helpful tools and ideas are presented you fuel and support the necessary adaption process.

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: October 2014
First published: 2015
Authors: Ralf T Kreutzer • Karl-Heinz Land
Dimensions: 235 x 155 x 15mm (L x W x T)
Format: Paperback
Pages: 257
Edition: 2015 ed.
ISBN-13: 978-3-642-54400-2
Languages: English
Subtitles: German
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-642-54400-2
Barcode: 9783642544002

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