The number of students who wish to learn about entrepreneurship and
actively engage in entrepreneurial activities - either by creating
their own companies or by spurring innovation within a large
organization - has grown greatly in recent years. Motivating
engineers and scientists to become entrepreneurial has particular
appeal in light of the abundance of technological knowledge that
lurks hidden in today's research institutes and technology-based
enterprises, waiting for commercialization.
However the expanding number of teaching programs fail to
address the particular challenges and opportunities or starting up
viable businesses based on science and engineering.
Nurturing Science-based Ventures: An International Case
Perspective presents case studies of more than 30 businesses in
scientific fields such as biotechnology, biomedicine, high-tech
engineering and information technology. The case studies are
arranged in modules tracking the typical life cycle of creating and
growing new ventures. The book is a value-adding teaching device
that will greatly enhance the learning experience of future
high-tech entrepreneurs. The case studies will also foster a
general appreciation of technological venturing among current and
future business leaders.
Module topics include recognizing and evaluating opportunities,
creating viable business plans, securing financial resources,
managing growth and eventually harvesting the value created. The
view of large firms is also taken into account, with studies on
corporate entrepreneurship and the integration of internal and
external knowledge to successfully seize business opportunities.
Each module of the book is completed by atopic primer and a
concluding summary of key learning points.
Case studies include: Google, Logitech, adidas, Ducati, EndoArt,
4M Technologies, Novartis and Nespresso and many more university
spin-offs and new start-up enterprises.
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