"A 'must-read' book ... filled with practical information and
numerous case studies on what aspiring entrepreneurs and business
owners need to know to run a profitable business...the author
reminds the reader not to confuse the excitement and enthusiasm of
starting a business and being a business owner with the skills
required to be successful and avoid becoming one of the 80% of
businesses that will eventually fail. A major contribution of this
book is its continuous emphasis on the importance of having a
business model as a critical requirement to start and manage a
profitable business."-Edgar Ortiz, CEO of Strategic Analytic
Solutions and business columnist for the "Atlanta
Journal-Constitution"Ralph Blanchard, a successful entrepreneur
with a background in economics, provides a detailed analysis of
what it is really like to buy, start, operate, and eventually sell
a small business. Topics covered include: why most businesses fail
ten management skills found in successful small businessowners
strategies to transition from self-employment toentrepreneurship
advantages that small business owners have over largercompetitors
tips to develop profitable pricing strategies innovative ideas to
help develop a sound business model
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