Indian cement Industry is world second largest producer with
immense growth opportunity has generated excitement among cement
producers to adopt world class practices to sustain competitive
advantage.The key challenges in front of Indian cement industry is
to reduce cost and improve profitability.However in the year 2010
& 2011 the input cost has increased due to meteoric rise in
fuel price.The hike in diesel and petrol has also forced industry
to revise their road freight.In such situation only by controlling
logistics cost will not improve the situation. In such case cement
industry has to adopt an integrated approach towards managing the
entire supply chain.Here in this research authors has clearly
defined the kind of supply chain strategies to be adopted by this
industry whose demand and supply pattern varies from season to
season. The constraints of wagon availability during peak season,
high overhead expenses, non-uniformity in tax structure and intense
competition has triggered the need for "innovative supply chain
practices."
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