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The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions (Hardcover, 1st ed. 2020)
Loot Price: R3,103
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The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions (Hardcover, 1st ed. 2020)
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This book contends that, with regard to the likelihood of confusion
standard, European trademark law applies the average consumer
incoherently and inconsistently. To test this proposal, it presents
an analysis of the horizontal and vertical level of harmonization
of the average consumer. The horizontal part focuses on similar
fictions in areas of law adjacent to European trademark law (and in
economics), and the average consumer in unfair competition law. The
vertical part focuses on European trademark law, represented mainly
by EU trademark law, and the trademark laws of the UK, Sweden,
Denmark and Norway. The book provides readers with a better
understanding of key aspects of European trademark law (the average
consumer applied as part of the likelihood of confusion standard)
and combines relevant law and practices with theoretical content
and other related areas of law (and economics). Accordingly, it is
an asset for policymakers and practitioners, as well as general
readers with an interest in intellectual property law and theory.
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