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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
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Driving Demand for Broadband Networks and Services (Hardcover, 2014)
Loot Price: R3,619
Discovery Miles 36 190
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Driving Demand for Broadband Networks and Services (Hardcover, 2014)
Series: Signals and Communication Technology
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R3,639
Discovery Miles: 36 390
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This book examines the reasons why various groups around the world
choose not to adopt broadband services and evaluates strategies to
stimulate the demand that will lead to increased broadband use. It
introduces readers to the benefits of higher adoption rates while
examining the progress that developed and emerging countries have
made in stimulating broadband demand. By relying on concepts such
as a supply and demand gap, broadband price elasticity, and demand
promotion, this book explains differences between the fixed and
mobile broadband demand gap, introducing the notions of
substitution and complementarity between both platforms. Building
on these concepts, 'Driving Demand for Broadband Networks and
Services' offers a set of best practices and recommendations aimed
at promoting broadband demand. The broadband demand gap is defined
as individuals and households that could buy a broadband
subscription because they live in areas served by
telecommunications carriers but do not do so because of either
economic, limited awareness, or lack of digital literacy reasons.
This grouping represents a range from 30% of the population in the
US, 40% in Germany, and over 80% in most emerging countries.
Research indicates that broadband usage is critical for social
development, economic performance, and overall welfare and so it
behoves governments to encourage demand. This study is the first of
its kind to address the demand side of broadband diffusion,
incorporating an economic analysis while offering real world
examples of policies and initiatives that have successfully spurred
demand in developed and emerging markets alike. This book is
intended for policy makers, managers of telecommunications and
other technology companies, as well as academics and graduate
students in the areas of public policy, economic development, and
technology management. This book is an eye-opener for policy
makers. Traditionally ICT policy has focused on the supply side.
Katz and Berry develop great ideas to leapfrog Internet penetration
from the demand side, where the value of the Internet is. - Diego
Molano Vega, Minister of Information Technologies and
Communications of Colombia This book is an instant classic. It
brilliantly and convincingly lays out the case why dealing with
inadequate internet penetration has moved from the creation of
supply to one of encouraging demand. It provides an
information-rich and well-written presentation of the factors
holding back people from becoming users, and offers a hugely
valuable survey of the various programs around the world to make
the broadband internet truly useful to people everywhere. It is the
kind of book writers in this field will use constantly. - Eli Noam,
Professor of Finance and Economics, Columbia Business School This
new study by Katz and Berry examines the rationale for national
broadband plans and the evidence for their success in driving
demand. It presents the latest data on broadband in a range of case
study countries, and provides best practice advice for
policy-makers and development practitioners. - Dr Tim Kelly, Lead
ICT Policy Specialist, World Bank
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