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Books > Reference & Interdisciplinary > Communication studies > Media studies
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A Word from Our Viewers - Reflections from Early Television Audiences (Hardcover)
Loot Price: R2,036
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A Word from Our Viewers - Reflections from Early Television Audiences (Hardcover)
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Tracing public and critical responses to TV from its pioneering
days, this book gathers and gives context to the reactions of those
who saw television's early broadcasts-from the privileged few who
witnessed experimental and limited-schedule programming in the
1920s and 1930s, to those who bought TV sets and hoisted antennae
in the post-World War II television boom, to still more who
invested in color receivers and cable subscriptions in the 1960s.
While the first two major sections of this study show the views of
television's first broad public, the third section shows how social
and media critics, literary and visual artists, and others have
expressed their charmed or chagrinned responses to television in
its earliest decades. Media-jaded Americans, especially younger
ones, would be surprised to know how eagerly their forebears
anticipated the arrival of television. Tracing public and critical
responses to TV from its pioneering days, this book gathers and
gives context to the reactions of those who saw television's early
broadcasts-from the privileged few who witnessed experimental and
limited-schedule programming in the 1920s and 1930s, to those who
bought TV sets and hoisted antennae in the post-World War II
television boom, to still more who invested in color receivers and
cable subscriptions in the 1960s. Viewers' comments recall the
excitement of owning the first TV receiver in the neighborhood,
show the vexing challenges of reception, and record the pleasure
that all young and many older watchers found in early network and
local programs from the beginning to the fast-changing 1960s. While
the first two major sections of this study show the views of
television's first broad public, the third section shows how social
and media critics, literary and visual artists, and others have
expressed their charmed or chagrinned responses to television in
its earliest decades.
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