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Books > Business & Economics > Business & management > Business strategy
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eMarketing - Digital Marketing Strategy (Paperback, 9th edition)
Loot Price: R5,895
Discovery Miles 58 950
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eMarketing - Digital Marketing Strategy (Paperback, 9th edition)
Expected to ship within 10 - 15 working days
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eMarketing, 9th edition, equips students with the solid foundation
in digital marketing required to excel in practice and "think like
a marketer". The book connects digital marketing topics with the
traditional marketing framework, making it easier for students to
grasp the concepts and strategies involved in developing a digital
marketing plan. With a strategic approach that focuses on
performance metrics and monitoring, it is a highly practical book.
The 9th edition has been fully updated to include the most
cutting-edge trends and topics, including SEO, customer experience,
digital media consumption, analytics, big data and AI, and
diversity and ethics. Case studies and examples have been updated
across the book to demonstrate marketing practice in real
organizations globally. Pedagogical features support the
theoretical foundation throughout, incorporating "success stories"
and "let's get technical" boxes, as well as activities at the end
of each chapter, to aid students in their understanding of, and
ability to execute, successful digital marketing strategies. Highly
regarded and comprehensive, this textbook is core reading for
undergraduate students studying digital marketing and digital
business. Online resources include PowerPoint slides and a test
bank.
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