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Books > Business & Economics > Economics
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Design Leadership - Securing the Strategic Value of Design (Paperback)
Loot Price: R1,505
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Design Leadership - Securing the Strategic Value of Design (Paperback)
Expected to ship within 9 - 15 working days
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The fundamental tenet of this Design Leadership book is that design
is a commercial and social imperative and its management and
leadership are integral parts of what can make business successful,
government effective and society safer and more enjoyable for
everyone. The text draws on Raymond Turner's extensive experience
and insights into the effective use of design as a business
resource for competitive advantage and social benefit. Raymond
brings his experience of working for iconic businesses, projects
and consultancies to provide essential, value creating, insights on
the interface between design and business. Design Leadership adopts
a straightforward approach that will be of great value to those who
influence how organisations work - the managers and chief
executives of a country's wealth creating engines. It is also of
particular relevance to those with design management and leadership
responsibilities as well as students who aim to work in these
roles. The ideas at the heart of the book concern all who shape
society and have the brief to improve our lives. Raymond Turner's
advice will help all of these readers make design work and so
become more effective more quickly.
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