Books > Reference & Interdisciplinary > Communication studies > Media studies
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Mass Media Effects Research - Advances Through Meta-Analysis (Paperback, New)
Loot Price: R1,920
Discovery Miles 19 200
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Mass Media Effects Research - Advances Through Meta-Analysis (Paperback, New)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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Total price: R1,940
Discovery Miles: 19 400
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This distinctive collection offers a unique set of meta-analyses
covering the breadth of media effects research. Editor Raymond W.
Preiss and his colleagues bring together an all-star list of
contributors. Organized by theories, outcomes, and mass media
campaigns, the chapters included here offer important insights on
what current social science research reveals about effects,
addressing such topics as the effects of advertising on children
and adolescents; the effects of pornography; violent video games
and aggression; and media use and political involvement.
The final section features thought-provoking commentary from
leading theorists. Making a significant and singular contribution
to the current media effects literature, "Mass Media Effects
Research "is an essential resource volume for scholars,
researchers, and graduate students in media effects, media
psychology, and mass communication and society.
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