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Mass Media Effects Research - Advances Through Meta-Analysis (Paperback, New) Loot Price: R1,962
Discovery Miles 19 620
Mass Media Effects Research - Advances Through Meta-Analysis (Paperback, New): Raymond W. Preiss, Barbara Mae Gayle, Nancy...

Mass Media Effects Research - Advances Through Meta-Analysis (Paperback, New)

Raymond W. Preiss, Barbara Mae Gayle, Nancy Burrell, Mike Allen

Series: Routledge Communication Series

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Loot Price R1,962 Discovery Miles 19 620 | Repayment Terms: R184 pm x 12*

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This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents; the effects of pornography; violent video games and aggression; and media use and political involvement.
The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, "Mass Media Effects Research "is an essential resource volume for scholars, researchers, and graduate students in media effects, media psychology, and mass communication and society.

General

Imprint: Routledge Member of the Taylor and Francis Group
Country of origin: United States
Series: Routledge Communication Series
Release date: August 2006
First published: 2007
Editors: Raymond W. Preiss • Barbara Mae Gayle • Nancy Burrell • Mike Allen
Dimensions: 229 x 152 x 28mm (L x W x T)
Format: Paperback
Pages: 552
Edition: New
ISBN-13: 978-0-8058-4999-8
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Sociology, social studies > Social research & statistics > General
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LSN: 0-8058-4999-8
Barcode: 9780805849998

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