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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Television - Technology and Cultural Form (Hardcover, 3rd edition)
Loot Price: R3,042
Discovery Miles 30 420
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Television - Technology and Cultural Form (Hardcover, 3rd edition)
Series: Routledge Classics
Expected to ship within 12 - 17 working days
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Television: Technology and Cultural Form was first published in
1974, long before the dawn of multi-channel TV, or the reality and
celebrity shows that now pack the schedules. Yet Williams' analysis
of television's history, its institutions, programmes and
practices, and its future prospects, remains remarkably prescient.
Williams stresses the importance of technology in shaping the
cultural form of television, while always resisting the determinism
of McLuhan's dictum that 'the medium is the message'. If the medium
really is the message, Williams asks, what is left for us to do or
say? Williams argues that, on the contrary, we as viewers have the
power to disturb, disrupt and to distract the otherwise cold logic
of history and technology - not just because television is part of
the fabric of our daily lives, but because new technologies
continue to offer opportunities, momentarily outside the sway of
transnational corporations or the grasp of media moguls, for new
forms of self and political expression.
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