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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies
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Women and Mass Consumer Society in Postwar France (Hardcover, New)
Loot Price: R2,677
Discovery Miles 26 770
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Women and Mass Consumer Society in Postwar France (Hardcover, New)
Expected to ship within 12 - 17 working days
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Women and Mass Consumer Society in Postwar France examines the
emergence of a citizen consumer role for women during postwar
modernization and reconstruction in France, integrating the history
of economic modernization with that of women and the family. This
role both celebrated the power of the woman consumer and created a
gendered form of citizenship that did not disrupt the sexual
hierarchy of home, polity, and marketplace. Redefining needs and
renegotiating concepts of taste, value, and thrift, women and their
families drove mass consumer society through their demands and
purchases at the same time that their very need to consume came to
define them.
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