This is a terrific book. With English now established as the lingua
franca of business, some might be tempted to assume that language
isn't a big deal any more in the world of business. But the authors
show how mistaken this assumption is. With a mix of careful of
research and detailed examples, they show how language use in
international firms influences the meaning of written documents,
power relationships between people, and how individuals make sense
of their corporate environment. Language becomes, in effect, a
window on the entire set of challenges faced by an international
firm, and this has profound implications for executives and
researchers alike.' - Julian Birkinshaw, London Business School,
UK'A comprehensive treatment of a key international business
variable that we all too often take for granted. Language is and
will remain a critical component of business performance in a
global environment.' - Oded Shenkar, Ford Motor Company Chair in
Global Business Management, Fisher College of Business, The Ohio
State University, US 'The authors' analysis of the multilingual
reality of global business expansion is consistent with my
experience as chairman of a global company. Although the book has
been written by academics, the writing style is clear and direct,
making it an accessible and enjoyable read for anyone in the
business community who is interested in the way language impacts
business performance. I am happy to recommend it.' - Antti Herlin,
Board Chairman, KONE Corporation, Finland Language permeates every
facet of international business in the 21st century. However, being
aware of this multilingual reality is not enough. This book
presents a case for recognizing and appreciating the importance of
language, its multifaceted role and the range of effects it may
have on internationalizing firms. Responding to the growing
interest in the role of language in international business, this
book presents language as a critical management challenge for the
internationalizing firm. Several perspectives are explored,
including the individual, the firm and the broader society in which
language use is embedded. Empirical examples of language roles are
identified through examining human resource management,
international marketing and foreign operation modes and networks in
business. Language in International Business reveals a fresh
understanding of the complexity of the multilingual reality that
internationalizing firms face. Students from undergraduate to PhD
level studying international business and management,
sociolinguistics or international business communication will
benefit from the rich source of new research questions ascertained
in this book. Business practitioners will find the book insightful,
managerially-oriented, and easily accessible. Contents: 1. Language
and Global Business Expansion 2. Translation 3. Confronting
Language: The Individual in the Organisational Context 4. Language
and International Management 5. Language and Networks 6. Language
and Human Resource Management 7. Language and International
Marketing 8. Language and Foreign Operation Modes 9. Language
Strategy and Management 10. Conclusion Index
General
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