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Books > Business & Economics > Industry & industrial studies > Manufacturing industries
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Omni-personal Luxury - How to Transform your Luxury Business for the Digital Age (Hardcover, 1st ed. 2022)
Loot Price: R894
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Omni-personal Luxury - How to Transform your Luxury Business for the Digital Age (Hardcover, 1st ed. 2022)
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Rapid shifts in technology and societal changes accelerated by the
Pandemic have fundamentally changed the way that customers
experience luxury. While digital transformation has unlocked new
opportunities to connect one-to-one with customers, the challenge
for luxury brands is to engage with customers while protecting
their brand equity and leveraging digital tools to build personal
relationships with customers. Taking you beyond omni-channel
marketing, this book takes a deep dive into the concept of
omni-personal, which enables you to connect your brand to relevant
and individual experiences. Highly practical in scope, it takes you
on a journey to building individual and relevant experiences and
relationships at scale. The authors answer the essential questions
of who, why, how, what and when omni-personal matters most in
luxury, offering best-practice examples, case studies and
interviews with industry leaders. Ultimately, this book shows you
how to embed the omni-personal strategy into your business and
offers a framework to help you assess your organization's ability
to deliver omni-personal marketing along the different channels and
touchpoints within the customer journey. This book is for anyone
who is interested in the future of luxury, including industry
experts and brand managers who want a better understanding of the
required steps towards an omni-personal customer relationship.
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