Our understanding of the concept of narrative has undergone a
significant transformation over time, particularly today as new
communication technologies are developed and popularized. As new
narrative genres are born and old ones undergo great change by the
minute, a thorough understanding can shed light on which
storytelling elements work best in what format. That deep
understanding can then help build strong, satisfying stories. The
Handbook of Research on Narrative Interactions is an essential
publication that examines the relationships between types of
narratives in a shifting and widening scope of storytelling forms.
While highlighting a wide range of topics including contemporary
culture, advertising, and transmedia storytelling, this book is
ideally designed for media professionals, content creators,
advertisers, entrepreneurs, researchers, academicians, and
students.
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