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Books > Social sciences > Sociology, social studies > Social institutions
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Fox Populism - Branding Conservatism as Working Class (Paperback)
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Fox Populism - Branding Conservatism as Working Class (Paperback)
Series: Communication, Society and Politics
Expected to ship within 10 - 15 working days
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Fox Populism offers fresh insights into why the Fox News Channel
has been both commercially successful and politically effective.
Where existing explanations of Fox's appeal have stressed the
network's conservative editorial slant, Reece Peck sheds light on
the importance of style as a generative mode of ideology. The book
traces the historical development of Fox's counter-elite news brand
and reveals how its iconoclastic news style was crafted by fusing
two class-based traditions of American public culture: one native
to the politics in populism and one native to the news field in
tabloid journalism. Using the network's coverage of the late-2000s
economic crisis as the book's principal case study, Peck then shows
how style is deployed as a political tool to frame news events. A
close analysis of top-rated programs reveals how Fox hails its
audience as 'the real Americans' and successfully represents
narrow, conservative political demands as popular and universal.
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