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Slugfest (Hardcover)
Loot Price: R766
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Slugfest (Hardcover)
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The first in-depth, behind-the-scenes book treatment of the rivalry
between the two comic book giants. THEY ARE THE TWO TITANS OF THE
COMIC BOOK INDUSTRY--the Coke and Pepsi of superheroes--and for
more than 50 years, Marvel and DC have been locked in an epic
battle for spandex supremacy. At stake is not just sales, but
cultural relevancy and the hearts of millions of fans. To many
partisans, Marvel is now on top. But for much of the early 20th
century, it was DC that was the undisputed leader, having launched
the American superhero genre with the 1938 publication of Joe
Shuster and Jerry Siegel's Superman strip. DC's titles sold
millions of copies every year, and its iconic characters were
familiar to nearly everyone in America. Superman, Batman, Wonder
Woman -- DC had them all. And then in 1961, an upstart company came
out of nowhere to smack mighty DC in the chops. With the
publication of Fantastic Four #1, Marvel changed the way
superheroes stories were done. Writer-editor Stan Lee, artists Jack
Kirby, and the talented Marvel bullpen subsequently unleashed a
string of dazzling new creations, including the Avengers, Hulk,
Spider-Man, the X-Men, and Iron Man. Marvel's rise forever split
fandom into two opposing tribes. Suddenly the most telling question
you could ask a superhero lover became "Marvel or DC?" Slugfest,
the first book to chronicle the history of this epic rivalry into a
single, in-depth narrative, is the story of the greatest corporate
rivalry never told. Complete with interviews with the major names
in the industry, Slugfest reveals the arsenal of schemes the two
companies have employed in their attempts to outmaneuver the
competition, whether it be stealing ideas, poaching employees,
planting spies, or launching price wars. The feud has never
completely disappeared, and it simmers on a low boil to this day.
With DC and Marvel characters becoming global icons worth billions,
if anything, the stakes are higher now than ever before.
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