Theory, Development, and Strategy in Transmedia Storytelling (Paperback)

This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid's Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Advances in Transmedia Studies
Release date:	August 2022
First published:	2020
Authors:	Renira Rampazzo Gambarato • Geane Carvalho Alzamora • Lorena Tarcia
Dimensions:	234 x 156mm (L x W)
Format:	Paperback
Pages:	170
ISBN-13:	978-0-367-51001-5
Categories:	Books > Humanities > General Books > Arts & Architecture > The arts: general issues > General Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN:	0-367-51001-4
Barcode:	9780367510015

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