You Are Looking Live! is about the genesis, success and magic of a
live television show that in 1975 captured the excitement of the
country, and launched four magnetic personalities to stardom: Brent
Musburger, Phyllis George, Irv Cross and Jimmy The Greek Snyder. It
was truly a piece of Americana. It was the first NFL studio show to
go live and the first to have both a Black and female co-host.
Those four personalities battled each other and the competition,
and America loved them for it. This is the story of how Brent,
Phyllis, Irv and Jimmy got there, their drama and front-page
headlines, and what happened to them after the magic ended. Those
headlines included Brent and The Greek's famous fight at Peartrees,
Phyllis first marrying the man who produced The Godfather, then
dropping him after two months for the next governor of Kentucky,
and the shocking firing of Musburger on April Fool's Day, 1990.
America had never seen a show like this before. On the East Coast
and the Midwest, people would literally rush home from church to
hear what they had to say, and on the West Coast fans loved waking
up to it. The NFL Today became so popular that it not only
dominated the ratings, but also won its timeslot 18 straight years,
from 1975 to 1993, until CBS lost its NFL package to Fox. And
today, looking back, these four personalities, like any family, had
their own battles, and became even more famous for them.
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