Investors ask the wrong questions. Will the stock market rise or
fall in the next month? What is the best place to put my money
right now? Will interest rates rise or fall? Will the economy
improve or get worse? What will be the best performing stock during
the next year? The problem with all of these questions is that the
answers are unknowable and will always be so. Dwelling on the
unknowable is a fruitless quest that will not bring investors any
closer to achieving long-term financial goals. Our fundamental
problem is that we are using the wrong part of the brain.Cognitive
Investing explains how to make investment decisions using the
portion of the brain better suited for the task and answers the
questions investors should be asking. What is the relationship
between the economy and the stock market? What is the difference
between investing and gambling? Why is selling much more difficult
than buying? How important is diversification? Why do natural
psychological urges lead us to make poor investing decisions?
Understanding the answers to these and many more essential
questions will profoundly and fundamentally transform the way you
approach investing.
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