The contributors to this book review the postindustrial subculture,
emphasizing cross-disciplinary and cross-contextual inquiry, a
central idiom of postindustrial organizational life. The essays
consider alternative methods of understanding media that add
variety to 'meanings' within and without organizations. This
multi-method approach in the search for meaning and the limits of
word and symbols to express meaning generates a personally
interpretive basis to science.
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