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Menus for Movieland - Newspapers and the Emergence of American Film Culture, 1913-1916 (Hardcover)
Loot Price: R2,185
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Menus for Movieland - Newspapers and the Emergence of American Film Culture, 1913-1916 (Hardcover)
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At the turn of the past century, the main function of a newspaper
was to offer "menus" by which readers could make sense of modern
life and imagine how to order their daily lives. Among those menus
in the mid-1910s were several that mediated the interests of movie
manufacturers, distributors, exhibitors, and the rapidly expanding
audience of fans. This writing about the movies arguably played a
crucial role in the emergence of American popular film culture,
negotiating among national, regional, and local interests to shape
fans' ephemeral experience of moviegoing, their repeated encounters
with the fantasy worlds of "movieland," and their attractions to
certain stories and stars. Moreover, many of these weekend pages,
daily columns, and film reviews were written and consumed by women,
including one teenage girl who compiled a rare surviving set of
scrapbooks. Based on extensive original research, Menus for
Movieland substantially revises what moviegoing meant in the
transition to what we now think of as Hollywood.
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