Originally published in 1990. The Harmsworth family, starting with
Lord Northcliffe (1865-1922) is the greatest and most influential
press dynasty Britain has known. The dynasty has had by far the
greatest impact on the shape of the press today of all the great
press families. The Harmsworths were big, bold characters,
enormously rich and with a gift for flamboyant use of their wealth.
Much more important though is the way they used their influence on
public opinion to steer the country's political and social life.
'Public opinion' was a force that the Harmsworths harnessed before
anyone else, and they quickly understood how to use it as a
political tool. This book is constructed as four biographies which
together make up the central story of the popular press in Britain.
Their story continues to have relevance.
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