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Navigating Digital Transformation in Management (Paperback)
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Navigating Digital Transformation in Management (Paperback)
Series: Business and Digital Transformation
Expected to ship within 9 - 15 working days
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Navigating Digital Transformation in Management provides a thorough
introduction to the implications of digital transformation for
leaders and managers. The book clearly outlines what new or
enhanced roles and activities digital transformation requires of
them. The book takes a practical approach and shapes an actionable
guide that students can take with them into their future careers as
managers themselves. With core theoretical grounding, the book
explains how the digital transformation imperative requires all
organizations to continuously undertake digital business
transformation to adapt to ongoing digital disruption and to
effectively compete as digital businesses. The book discusses the
critical roles managers need to play in establishing, facilitating,
and accelerating the day-to-day activities required to build and
continuously upgrade these capabilities. Drawing on cutting edge
research, this textbook: Explains how digital technology
advancements drive digital disruption and why digital business
transformation and operating as a digital business are critical to
organization survival Unpacks the different digital business
capabilities required to effectively compete as a digital business
Considers the new or digitally enhanced competencies required of
leaders, managers, and their supporting professionals to
effectively play their roles in digital transformation Discusses
how leaders, managers, and their supporting professionals can keep
up with digital technology advancements Unpacks key digital
technology advancements, providing a plain language understanding
of what they are, how they work, and their implications for
organizations Enriched with pedagogical features to support
understanding and reinforce learning, such as reflective questions,
learning summaries, and case studies, and supported by a suite of
instructor materials, this textbook is an ideal choice for teachers
that want to enable their information systems, information
technology, and digital business students to compete and thrive in
the contemporary business environment.
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