An integrated analysis of the central issues in contemporary media
policy. Chapters focus on technological change and its impact on
cultural and political identities, the role of the cultural
industries in the 'New Economy' and the impact of European
integration on national institutions - public service broadcasting
in particular. Because technological change in broadcasting has
enabled us to open up media markets, the shape of media and of
society has become more internationally-oriented. Indeed, modern
international media has bought into question the very legitimacy of
national communities and ideologies. And this is a phenomenon whose
greatest impact has been in Europe. These studies address the
future of public service broadcasting and the power of national
regulators to shape trans-national media relationships. The author
takes an empirical approach to analysis of these issues, exploring
media and communication studies very much as a social science.
General
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