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Books > Social sciences > Psychology > Cognition & cognitive psychology

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Attitudes And Persuasion - Classic And Contemporary Approaches (Paperback, Revised) Loot Price: R1,688
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Repayment Terms: R158 pm x 12*
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Attitudes And Persuasion - Classic And Contemporary Approaches (Paperback, Revised): Richard E. Petty

Attitudes And Persuasion - Classic And Contemporary Approaches (Paperback, Revised)

Richard E. Petty

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Loot Price R1,688 Discovery Miles 16 880 | Repayment Terms: R158 pm x 12*

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This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

General

Imprint: WestviewPress
Country of origin: United States
Release date: 1996
First published: 1996
Authors: Richard E. Petty
Dimensions: 229 x 152 x 13mm (L x W x T)
Format: Paperback
Pages: 335
Edition: Revised
ISBN-13: 978-0-8133-3005-1
Categories: Books > Social sciences > Psychology > Cognition & cognitive psychology > General
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LSN: 0-8133-3005-X
Barcode: 9780813330051

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