This book stands out from the crowd in providing a fresh original
perspective on the relatively underexplored area of a leader's
reputation. Reputation is a consequence of everything you say or do
and no other tangible or intangible asset is worth as much as your
reputation or has such a positive or detrimental impact on your
career. Many studies reveal that we care more about what other
people think about us than we do about what may have actually
happened in reality, and yet there is so little written about the
subject. This book gets to grips with how our reputation is formed
in the real world and what really makes the difference in winning a
good reputation and in losing a good reputation. The book uncovers
the impact of the 'secret vocabulary' used in organizations to
shape reputations, and offers tips and advice about how to take
control and manage your reputation, and how to develop a personal
brand to shape your future career direction with integrity and
authenticity. Dr Richard Ford is one of the UK's leading leadership
coaching and assessment psychologists, who has helped hundreds of
senior leaders and potential leaders to develop successful careers,
and now Dr Ford shares 35 years of learning about what really
happens to help you achieve career success.
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