Strategic Alliances and Marketing Partnerships will help you to
understand how partnerships function and how you can manage them
more effectively and efficiently. Based on solid research and
dealing with key topics such as supply chain management, marketing
channels and relationship management, it identifies the key factors
that determine partnering excellence. Whatever the nature of the
relationship - whether outsourcing, strategic alliances or
co-manufacturing, there are eight distinctive relationship types
identified by the authors to help managers optimize their business
to business partnerships. With case studies from prominent, global
organizations such as Walmart, Toyota, General Motors and Dell,
Strategic Alliances and Marketing Partnerships will help you to
understand the problems that affect partnering and how to make
effective management decisions to improve both the relationship and
productivity.
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