A thrilling and irreverent memoir about the transformation of the
advertising business from the 1980s to today Richard Kirshenbaum
was born to sell. Raised in a family of Long Island strivers, this
future advertising titan was just a few years old when his
grandfather first taught him that a Cadillac is more than a car,
and that if you can’t have a Trinitron you might as well not
watch TV. He had no connections when he came to Madison Avenue, but
he possessed an outrageous sense of humor that would make him a
millionaire. In 1987, at the age of twenty-six, Richard put
his savings on the line to launch his own agency with partner
Jonathan Bond, and within a year, had transformed it from a no-name
firm into the go-to house for cutting-edge work. Kirshenbaum and
Bond pioneered guerilla marketing by purchasing ad space on fruit,
spray-painting slogans on the sidewalk, and hiring actors to order
the Hennessy martini in nightclubs. They were the bad boys of
Madison Avenue—a firm where a skateboarding employee once bowled
over an important client—but backed up their madness with
results. Packed with business insight, marketing wisdom, and
a cast of characters ranging from Princess Diana to Ed McMahon,
this memoir is as bold, as breathtaking, and as delightful as
Richard himself.
General
Imprint: |
Open Road Media
|
Country of origin: |
United States |
Release date: |
October 2011 |
First published: |
September 2011 |
Authors: |
Richard Kirshenbaum
|
Foreword by: |
Jerry Della Femina
|
Dimensions: |
215 x 139 x 15mm (L x W x T) |
Format: |
Paperback
|
Pages: |
232 |
ISBN-13: |
978-1-4532-5817-0 |
Categories: |
Books
|
LSN: |
1-4532-5817-5 |
Barcode: |
9781453258170 |
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