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Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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A Step-By-Step Introduction to Statistics for Business (Hardcover, 2nd Revised edition)
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A Step-By-Step Introduction to Statistics for Business (Hardcover, 2nd Revised edition)
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A clear and concise introduction to statistics for business and
management students, demonstrating how important statistics are in
the business decision-making process and covering everything from
conducting a survey and collecting data, to summarizing statistical
data, and presenting findings. Each chapter features a real-world
business situation and accompanying dataset, the reader is then
encouraged to identify the correct statistical concept in the
chapter and solve the problem outlined. Offering students a chance
to use the newly learned theory in a practical way. New to the
second edition: A "Review of Essential Mathematics" prologue,
featuring tests and further links to help students refresh their
knowledge of the core mathematical concepts used to calculate basic
statistics. Updated screenshots on using IBM SPSS and Excel. A
"Statistics in the Real World" feature included at the end of each
chapter, demonstrating how statistics are applied in real-world
business settings and research, accompanied by reflective
questions. Updated case studies, examples and diagrams,
illustrating key points and helping to reinforce learning. The book
is accompanied by free online resources including step-by-step
video tutorials on how to use Excel and IBM SPSS, datasets and
worked solutions, an Instructors' Manual, Testbank, and PowerPoint
presentation slides for lecturers. Essential reading for business
students wanting to know how to use statistics in a business
setting.
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