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Canada, Nation Branding and Domestic Politics (Hardcover)
Loot Price: R4,133
Discovery Miles 41 330
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Canada, Nation Branding and Domestic Politics (Hardcover)
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After his Liberal Party's surprise victory in the 2015 federal
Canadian election, Justin Trudeau declared that "Canada was back"
on the world stage. This comprehensive volume highlights issues in
the relationship between articulated visions of Canada as a global
actor, nation branding and domestic politics, noting the dangers of
the politicization of the branding of Canada. It also provides the
political context for thinking about 'Brand Canada' in the Trudeau
era. The authors explore the Trudeau government's embrace of
political branding and how it plays out in key areas central to the
brand, including: Canada's relations with Indigenous peoples;
social media and digital diplomacy; and the importance of the
Arctic region for Canada's brand, even though it is often ignored
by politicians and policymakers. The book asks whether the Trudeau
government has lived up to its claim that Canada is back, and
highlights the challenges that emerge when governments provide
optimistic visions for meaningful transformation, but then do not
end up leading meaningful change. This book will be of great
interest to students and scholars of political science,
particularly those with a focus on Canada. It was originally
published as a special issue of Canadian Foreign Policy Journal.
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