Canada, Nation Branding and Domestic Politics (Hardcover)

After his Liberal Party's surprise victory in the 2015 federal Canadian election, Justin Trudeau declared that "Canada was back" on the world stage. This comprehensive volume highlights issues in the relationship between articulated visions of Canada as a global actor, nation branding and domestic politics, noting the dangers of the politicization of the branding of Canada. It also provides the political context for thinking about 'Brand Canada' in the Trudeau era. The authors explore the Trudeau government's embrace of political branding and how it plays out in key areas central to the brand, including: Canada's relations with Indigenous peoples; social media and digital diplomacy; and the importance of the Arctic region for Canada's brand, even though it is often ignored by politicians and policymakers. The book asks whether the Trudeau government has lived up to its claim that Canada is back, and highlights the challenges that emerge when governments provide optimistic visions for meaningful transformation, but then do not end up leading meaningful change. This book will be of great interest to students and scholars of political science, particularly those with a focus on Canada. It was originally published as a special issue of Canadian Foreign Policy Journal.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	April 2019
First published:	2019
Editors:	Richard Nimijean • David Carment
Dimensions:	246 x 174 x 16mm (L x W x T)
Format:	Hardcover
Pages:	146
ISBN-13:	978-0-367-14340-4
Categories:	Books > Humanities > General Books > Language & Literature > Language teaching & learning (other than ELT) > General Books > Language & Literature > Literature: history & criticism > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Politics & government > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies > General
LSN:	0-367-14340-2
Barcode:	9780367143404

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